Purpose
It supplies excellent and safe food to elementary schools, middle schools, and high schools in Seoul at reasonable prices, advancing the health of the youth as well as Eco-friendly agricultural development
Introduction
The BI (brand identity) of the Seoul Eco-Friendly Distribution Center is “ORBON.” “ORBON” means “the foundation for good food,” and its design symbolizes an upright tree, the Han River, and children’s smile.
"The foundation of good food, the foundation of children’s health“ As big trees grow straight upwards, Eco-friendly food distribution grows Seoul Eco-Friendly Distribution Center upright, and the vision of the Center is displayed in the BI.
ORBON is a friendly brand that delivers healthy and happy smiles with food selected from clean rivers, fields, and green nature.
- For our children
to grow right-mindedly
- and be healthy
in clean nature
- ORBON, the foundation for good food that makes children smile